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Their first line, 'they say your eyes are the window to your soul, we say they're a window to early signs of retinal disorders', was just so silly with its juxtaposition and I immediately thought that there could be a whole campaign in it, the tension and absurdity of those two things together. Many social media users claimed Dominic Cummings shouldve gone to Specsavers after his ill-fated trip to Barnard Castle, where he claimed to be checking his eyesight. Specsavers Home Visits is also sponsoring Neighbours on Channel 5 and The Agencys in-house team of Bertie Rapkin and Jon Morgan have deftly woven together Neighbours footage with a plug for Home Visits. The campaign marks a . # . Enjoy $10 off contact lenses when you spend $99 using this Specsavers code. Always connected. Many of the people who appear in the ad are Specsavers customers and the campaign will expand on the real-life stories of how Specsavers colleagues have cared for their customers, putting a smile on their faces. Other iconic slogans to make the top 10 included L'Oreal's Because Im worth it, Marmite's You either love it or hate it, and Good things come to those who wait, from Guinness. Report. As DAVID has remarked before, the greatest compliment the public can pay to an advertising campaign is to make it part of their vernacular, and the Specsavers slogan crossed that threshold long ago. Broadcaster VOD advertising is a great way to target your chosen audience with relevant content. It's the twentieth anniversary of one of the most iconic advertising campaigns of all time - Specsavers' 'Should've' - and the latest outing is a perfect celebration of an idea that still has plenty of life in it. Add message. Chris Carter, Marketing & E-Commerce Director, Specsavers, said: Nothing reflects the purpose of Specsavers better than our home visit service. by Jason Stone. Accept, you are agreeing to our Cookie Policy. ), create your own registration by clicking on this link. cuban consulate in texas; elles club wiki; the clocks agatha christie summary (This may not work if their name is not Trevor, but please do not use their credentials, whatever their name. 3 March. The artist is an amazing comedian called Desiree Burch, who lives in London but is from America originally. in Advertisers, Agencies, Creative, Media, News Save $30 on contact lenses over $119 for roadside assist members. Shish> We were really looking at what Specsavers is all about, the purpose of the brand in changing lives through better sight and really looking at the culture of the company, the people of Specsavers and the fact that their approach to what they do is quite unique. The first two pairs the tint had rubbed off, the third pair the ense popped out when cleaning or putting my glasses on the table, and the other pair they gave me a prescription of +4.25 when l'm +4.50 (which l've had my whole life). And the phrase was used again after the South Korea flag was incorrectly displayed instead of the North Korean one during a womens football match at the 2012 Olympic Games. Over the past two decades, the inhouse creative shop The Agency has created some of the UK's most beloved ads, featuring short-sighted shepherds, Zumba instructors and vets. Collected 23/02/2023. Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. Free pair for kids. A playful take on the iconic 'Should've gone to Specsavers' campaign, the new advert centres on the tagline 'I don't go to Specsaversthey come to me . Get up to speed with our latest news, insights and success stories. Menu. I sometimes see adverts and think "where have I seen him/her before?" how to cook part baked baguettes in air fryer. Siobhan Hayes is a British actress, best known for playing Abi Harper in the BBC sitcom My Family and her character "Sandy", the office trainee in the BBC Radio series Absolute Power.. by Teddy Pendergrass. good after getting stylish new glasses at a great price. With a reputation for hilarious TV ads, Specsavers promote their kids glasses offer with this advert showing a dad admiring his. He's an ex-writer for Saturday Night Live Yeah, mates with Will Ferrell, he directs comedy features, and he makes stuff look amazing. Should have gone to Specsavers sheep dog? Sarah Wanendeya Actor 2020, Made for Living, The Chef Location - London Aimee O'Reilly Model 2020, Glasses for life, Mum . Our aim is to always empower our customers through our marketing and I Dont Go absolutely does this. Tweeting popstar Anne-Marie Your next visits on us x after her fall at the Brit Awards. Find out more about the cast and crew that have worked with Specsavers. Courtney first appeared as the character in early 2008, and, in the decade since, revenues for the insurance giant grew from $13 billion in 2008 to a whopping $36 billion in 2019. So, we are creating amazing opportunities to enable them to own a thriving business, have access to cutting-edge technology and put their patients first, with our program to rollout 200 stores over the next two years. In terms of the film, it was quite a big ask for the actors because we were casting people that aren't doing a lot - all we're really asking them to do is look at the camera and then react with their faces to what's being said to them. We measure whether there is an opportunity to make quality eye care and eye wear more accessible and affordable to people through our model of delivering great care, great service, and great product through locally owned and operated stores. Shish> If you think of the famous 'should have' ads, they take everyday situations, find the humour in them and take them to an absurd level. Wisely, Specsavers' in-house agency show no sign of squandering that legacy, and with excellent TV commercials like this to carry the campaign forward, they've no reason to. 50% Off. It was shot in Lithuania and, again, props to Matt and his team because they did a great job finding a production outfit to work with over there. Culturally, Canada is more in line with some of the other markets we already operate successfully in like Australia and the UK, where we are the market leaders. Were entering the market with an ambitious goal to redefine accessible eyecare for Canadian consumers and become a market leader by 2024, with plans to open over 200 locations across the country by then. Marc JacobsMARC JACOBS 16 $349. Thats Specsavers Love campaign will also come to life through in-store signage, digital banners, organic social media content and public relations. Positioned as a playful alternative to the firm's classic . Personal connection - the signature Specsavers human touch - is what we aim to reflect in our marketing and communications. The TV ad Something To Smile About debuted on UK TV on 12 October in a 7.45pm break during Coronation Street on ITV [and 11 Oct in Ireland] with a 30-second film with a series of people's smiling eyes, to the soundtrack of 'When You're Smiling'. . Prettybird's Matt Piedmont, known for his Emmy-winning Saturday Night Live work, features and commercials, directed the film. Catherine> It was important for us to tell the full Specsavers story were serious about accessibility, affordability, and quality, but we also dont take ourselves too seriously. We share some of this information with our technology, analytics and marketing partners. You'll probably already know a lot about us. Or by navigating to the user icon in the top right. 20% off glasses for over-60s. Sight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh . By using our website or clicking Designer glasses for teens. Tom West. Filters. Planet V is our self-serve addressable advertising platform, designed to put your VOD advertising in your hands, Find out more about CFlight, the UK's first unified advertising TV metric. Taken from the duo's second studio album 'Sunshine on Leith', the song was released in 1988 and . And even some off-the-wall billboards, with the help of Manning Gottlieb OMD and Talon Outdoor. The study, carried out via OnePoll, also found 68% think a sign of a good advert is if the slogan is quotable. The eyewear brand's slogan has become one of the most quoted TV advert slogans in UK daily conversation since it was first heard in 2002. von | Jan 19, 2023 | dbpower jump starter flashing red and green | foreign education consultants in sri lanka | Jan 19, 2023 | dbpower jump starter flashing red and green | foreign education consultants in sri lanka But we were just really pleased that we had a good team of people working on this with us that just nailed things. Catherine> When we researched the Canadian market, we found the market was somewhat fragmented there wasnt a clear national market leader. Does anyone know an online source to find out who the actors are in adverts. Finally, we added his glasses from Vision Express and ended up with this marvellous mole that you see in our TV advert! This is one of Canadas first experiences with our Shouldve Gone to Specsavers strapline. Specsavers is celebrating 20 years of its "should've gone to" adverts by looking back at some of its most iconic quips. Catherine> Were thrilled to be sharing this launch through 15, 30 and 45-second videos across social media, and television, a 30-second spot on radio, as well as print, OOH and DOOH ads. We believe the Thats Specsavers Love campaign will appeal to Canadian adults of all ages and stand out among the sea of sameness were seeing from other eyecare brands, and our research also supports that. Bookmark Please . He's just got natural funny bones, it's not forced with him, and he's really great with casting and getting performances from people. We wanted the campaign to make a great first impression. Complete glasses from 15. Specsavers appoints AJF to its creative with first work released. Cadbury Dairy Milk Ad Cast. Respondents also had their say on what makes a good advert - with the key aspects including it being relatable, funny and using a memorable or catchy song. ITV AdVentures is one way we can support high-growth businesses and entrepreneurs at all stages of development. Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzys Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching. Sign up to Spectrum for free CET and clinical updates. We introduce Marvin the Mole, who bags himself a new pair of glasses for just 25, before walking off into the sunset with his family. 2009: Set on Blackpool's dizzying Infusion rollercoaster ride, it features a stalwart pair of pensioners, who inadvertently sit down on the ride to eat their sandwiches. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. 2021, SpecSavers Multi Advert Campaign, Storyboard Artist. Welcomed Marcus Rashford to the 20/20 club following him scoring his 20th goal of the season. It was a really cool, retro ad but everything it said was about human customer service and just being very caring. They've even seen star turns from the likes of Postman Pat and Basil Fawlty over the years. But the woman who answers the door has some shattering news: he's climbed the wrong mountain! January 27, 2022 9:52. by Anna Macdonald. For as long as I can remember, soap operas have been one of my greatest passions. Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. Inner Happiness, Onken Featuring the excellent voice of Matt King aka Peep Shows Super Hans as the cat, the ad cleverly equates the taste of Onken to the slightest bit of appreciation from a feline friend. Specsavers Global Chief Marketing Officer Katherine Whitton explains: Our in-house team has beautifully captured our brand promise of making a positive impact on how people feel with a simple yet effective idea. Oh for a good, 30-second, live action ad with real people in a realistic context with a dose of gentle humour. And if you are in Canada, we would love to see you come by one of our new stores or visit us at, are now a common part of cultural language, Creativity Squared: Richard James on Why We Are All Born with Creative Potential, Specsavers' Lost and Found Campaign Tackles Hearing Loss Stigma, A Bifocal Lens on Production at Specsavers, Specsavers Offers Playful Take on Iconic Tagline in 'I Don't Go' Campaign. March 8, 2022 The music playing in this Specsavers advert is a song called 'I'm Gonna Be (500 Miles)' that was recorded by Scottish folk-rock duo The Proclaimers. Created by The Agency, Specsavers' in-house creative shop, the idents features archive footage featuring four well-known characters - Harold, Madge, Marlene and Phil - who appear to be speaking to a Specsavers staff member about their eyewear requirements. Showing results: 1-18 of 28. This simple idea has been perfectly delivered by director Ric Cantor and all within thirty seconds, a succinctness which also feels like a celebration. . Golden ticket for 50% off with this Specsavers voucher. Jan Miner was born on October 15, 1917 in Boston, Massachusetts, USA. It's priceless. specsavers advert 2021 actor. The song in the ad is 'Love T.K.O.' Then by adding details like his fur, facial expressions and shaping his nose, we created Marvin's character. Si ob han Teresa Hayes is the woman in the Spe cs avers ad.. Who is the Woman in the Specsavers Ad 2023? Creatives:Neil Brush, Simon Bougourd, Geoff Alderman, Michael McCallum, Andrea Raanaas,Bertie Rapkin, Jon Morgan. We thought Marvin and his family would be perfect . 25% off glasses for students. Posted by: Stephen Foster This means that we may include adverts from us and third parties based on our knowledge of you. The centrepiece of 'That's Specsavers Love' is a a 45-second spot created for Canada by Specsavers' UK-based in-house team, The Agency. Check out the new Cadbury Dairy Milk ad cast 2021. I don't know if this is the right place to ask, but here goes. Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzy's Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching. Shish> Matt was the perfect fit really. 5 Reasons to Update Your Business Operations, Get the Best Sleep Ever in 5 Simple Steps, How to Pack for Your Next Trip Somewhere Cold, Manage Your Money More Efficiently in 5 Steps, Ranking the 5 Most Spectacular NFL Stadiums in 2023. We weren't on set, we were shooting remotely and watching on a screen from a post production house in London. Your email address will not be published. Our MD in Guernsey discovered an old press ad from the '80s with the headline 'with Specsavers, it's love at first sight'. martha elizabeth earp; functional sentences for adults with dysarthria About Specsavers. Specsavers Retail Stores. 2 for 1 glasses from 69. Specsavers today launched its integrated campaign I Dont Go,the next iteration of theShouldve 2:0campaign, to highlight its home visits service and drive brand reappraisal. That's how we got this cast - they just had the presence and could really take direction when they were hearing the VO in their audition. If you want to be in the know, check back often. Comments Off on Specsavers shows (yet again) that a simple set-up and a selling message work wonders. Levi'sLevi 08 $299. And seven in ten have confused their children or younger people with reference to old TV slogans. Regular Asda advert actor Muzz Khan, or Sunny as he's known here, teaches one of his children the ways of the smart shopper in this new 2021 'That's. It's been part of the company's brand and ethos from the beginning. Optical retail chain Specsavers has today (5 August) launched a new integrated campaign, 'I don't Go' to raise awareness around its home visit proposition and to challenge public perceptions around the variety of services that the brand can offer. This is the first time Channel 4 and ITV have worked together in this way with an advertiser. A Glasses manufacturer with over 690 stores in the UK and Ireland. Get the latest headlines, releases and insider-gossip direct to your inbox with our Binge-worthy newsletter. The Specsavers adverts are a great example of how actors can make or break a brand's message. Our new integrated brand campaign highlights the great value available at Vision Express. Privacy Policy, Who are the actors in the specsavers advert. From in-house looks to top designer styles, there's something for everyone. Specsavers congratulate Gary Neville on his birthday by asking where to send a pair of Liverpool-branded glasses to. Marvin the Mole As always you can unsubscribe at any time. We are also working with our local National Hockey League team, the Vancouver Canucks, on TV spots on Sportsnet Pacific, billboard animation and a Closer Look integration. Were confident that Canadians will fall in love with us too once they have a chance to learn more about the company, our expertise and our desire to provide quality eyecare and eyewear for all. She was previously married to Richard Merrell, Terry O'Sullivan, Thomas Samuel Carr and Jack Harvey Campbell Berry.
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