Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Drag Car Racing Sponsorship Proposal Powerpoint Presentation Slides You might be sending gentle emails before pitching more formally. Print out the letter and mail it or hand-deliver it to the potential sponsor. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. 10+ FREE Sponsorship Proposal Templates & Examples - Document Formats Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Use all forms of media to showcase who you are: text, photo, audio, and video. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. The cover letter should also include the reasons why you think this sponsorship will work. Think about those reasons you stand out. It is your job as rights holder to understand what these objectives are and how you can best serve them. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Seeking Sponsorship? Top Ten Types of Companies to Ask - MotorTrend How to Use the Right Marketing Tool to Get the Sponsors You Want Sponsorship Proposal Template | Proposify [Free Trial] Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. 0000051603 00000 n
How to Write a Sponsorship Letter. Include contact information on the introductory letter and proposal. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. Argument template relies upon theory and the author's experience teaching this talent. If you are looking for racing sponsorship proposals, you are at the right place. A good marketing/sponsorship proposal includes: 1. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. What makes you stand out over other racing drivers. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. It is a document that seeks help from sponsors to help them with their racing careers. We are a Military Team that runs in Michigan . vve This is the part that actually attracts your potential sponsor. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the Where can I find sponsorship opportunities? Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Approach the deal as a win-win for both sides. Download this 100 percentage editable presentation and get access to our highly . A section about the car your drive. Go in with no agenda, otherwise, itll come across as disingenuous. [1] 2. You might be messaging lifestyle brands on Instagram. Why you do it. Drag Racing Sponsorship Proposal Template - Get Free Templates It will be worth it. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. Do people regularly gravitate towards you for some reason or other? Treat the race car sponsorship proposal as a business transaction. 40+ Sponsorship Letter & Sponsorship Proposal Templates Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Your almost there! To make that happen, you need your initial reach-out to be as concise and to the point as possible. This all comes down to value. The easiest way to get motorsport sponsorship is to build a network. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . You will use that information to get back to your sponsor with a winning proposal. xref
A picture of you in your race suit. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. 0000001109 00000 n
putting on races, come join our race directors Facebook group, And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. All forms provided by US Legal Forms, the nations leading legal forms publisher. What assets of your property could potentially provide a good match for your sponsor's objectives? E@!Euq[dIV%ehJQ5$ A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. I think motorsports has become too commercial and that sponsorship interferes with good racing. %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz Tell us about it. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. Gather the history of your racing career or racing team. Its so much easier to close a sale with someone youve already built a rapport with. People regularly contact him asking for free parts in exchange for running a couple stickers. You might be operating in a specific niche (see below for more details) or area. Want to race with packed stands and screaming fans? Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. Partnership is the key word here, treat it as a partnership, not a sponsorship. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Some features will have numerous benefits. Will they be seen as an innovator in their company if the sponsorship succeeds? Simply putting a name out doesnt always mean it will come back as added revenue for a company. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. Generic sponsorship proposals have little chance of convincing would-be benefactors. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. Another element of finding and securing sponsors is building a strong network. 1110 The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. Group outing packages can be set up for larger groups from your business or organization. These can include: Ok - so you have a good understanding of what you have to offer. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. Step 2: Write a two to three paragraph of your opportunity. endobj This will help you catch the decision makers eye but dont forget just how important content is in all this. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? Racing Sponsorship Letter - Fill and Sign Printable Template Online Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. Firmly Settle Your Offers. NO! Type an introductory letter, addressing it to the person in charge of the organization. 2. Download. This deck can help spark conversations that eventually lead to a sponsorship proposal. Race Car Sponsorship Proposal Template. %%EOF
$ 15K . Not all benefits will be relevant to every business. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Open the template in our online editing tool. . Sponsorships help defray these costs. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. It does not mean that it must include false claims or misleading information. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. If you want to run in one of the very few racing series that do get sponsors and prize money? A motorsport proposal template wont be for everyone. This is where you set yourself apart from the rest. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Harvick has spent 23 seasons in the NASCAR Cup Series. Racers will put out an all-call on their social media pages and ask for small amounts at a time. Ask the sponsor for a specific amount of money. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H
CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* . Essential Guide To Motorsport Sponsorship | 3Dom Wraps The best way to learn about racing sponsorship is to read as much as you can about the subject. 6 0 obj Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. How will your sponsor assess the sponsorship and whether it has been a success for them? This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. 1. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. What makes you different from any other person? Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. People love to talk about themselves so ask questions and chat about them. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Do people regularly gravitate towards you for some reason or other? Take notes. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. AB-InBev, the parent company reported 54.3 billion in profit during 2012. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. Approach the deal as a win-win for both sides. Find a class thats easy on consumables and where cars are affordable. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Using these pre-formatted samples will save a lot of your time and effort. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. You need to know this to be able to create a compelling case for why a business should sponsor you. Your personal brand should show who you are as a person and go beyond your racing. Here's the real key: This marketing deck isn't about you, it's about them. Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. These details usually include your name and contact details and the name and contact details of the potential sponsor. Limit the history to no more than two typed pages. But there are two big things that help you find success. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Understand the sponsorship process first. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. What makes you different from any other person? PDF Proposal for Auto Racing Sponsorship - MOORESPEED Dont let imposter syndrome get the best of you. 5 0 obj Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. All sponsors are encouraged to attend racing events. Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. Increase sales? stream You might be getting involved in discussions on LinkedIn. Assess whether what you can offer will help them reach their goals in a broad sense. Your proposal must show depth and that you took the time to understand each sponsor. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? The kind a marketing agency might present to a client they want to get on board. But remember, a great proposal is about so much more than an attractive design. First, provide a history of you and your racing team. 02. Road Racing in the United States has several tiers. Take a look at this blog post for an updated list. Race Car Sponsorship Template - US Legal Forms Go more into depth with your research to get a sense of their specific goals. smoga07 In the industry this is known as "activating" the sponsorship. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. Thank the letter reader for his or her time and include all of your contact information. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. uC%q.Nbd VMdkydek/ ZU>~r5pf Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Bring your own food to Track Days Save money while eating better. Create a two-way relationship with your audience. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. How to Find a Sponsor as a Beginner Triathlete. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. <> Get involved in relevant discussions around motorsport and your niche. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. How will the person opposite you stand to gain from the sponsorship? This is where your niche makes things easier. 78 0 obj
<>stream
Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Race Car Sponsorship Proposal Template. Our packages range from $1,000 personal sponsors to premier. <> So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. How do I find companies to sponsor my race car? 4. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. Racing & Sponsorships - Valvoline Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Free Sponsorship Proposal Template Luxury 10 Best Of Racing Sponsorship The template proposal sponsorship comes in A4 and US Letter size. 0000054763 00000 n
Strongly Agree 9.61%. Treat the race car sponsorship proposal as a business transaction. Your true request is that you are asking to be part of the sponsor's sales team. %PDF-1.4
%
endstream
endobj
69 0 obj
<>
endobj
70 0 obj
<>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>>
endobj
71 0 obj
<>
endobj
72 0 obj
<>stream
Sponsorship Application - CarSponsors.com In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Do you have a very popular online presence? The second is a simple showcase of who you are. Feel free to drop Racing Mentor a message on social media if you have any questions. The prototype race car is to be evaluated for its potential as a production item. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. Make sure you get the details for the decision-maker. NHRA/National Dragster. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place.